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Jill Herpich

Digitalization within the Real Estate Industry

By | PropTech Insights | No Comments

Expectations vs. Reality

As an Accelerator that focusses solely on the PropTech (Property Technology) Industry, we directly experience the hassle of the Real Estate Industry trying to live up to speed of digitalization! Which, in other industries, has been an essential aspect to improvement and company development.


of real estate companies

do not plan on hiring additional employees for the company’s digital transformation process.


As the BFW concluded, there are a few digital frontrunners who implemented the bases, but 77% of the companies do not want to hire any additional employees for their digital transformation and 54% do not have any implementation plan concerning Digitalization. However, the best part of this survey is that these companies said, they have high expectations towards Digitalization. Wait… what? Yes, you read right, they expect technology to just happen to them. But they do not want/ have the resources to work with it. No wonder the BFW called this a Paradox!

The Real Estate industry is a little like my grandma: does not want to buy a new tv (hers is literally 15 years old) but gets annoyed when her remote does not work, her favorite channel is not available anymore, the connection is a mess and through this my brother or I have to regularly visit and figure out how to make it work again. We would probably have to get HER a new TV before she would ever get involved with “this technical stuff” herself.

Very similar to the Real Estate industry: it has always worked like this, why should we care about newer technologies? It will happen to us anyway. We do not have money or time for this. Let’s print this 70 page-contract, sign it, scan it, send it to the customer who has to sign it, scan it, and send back via carrier pigeon. No problem here. I mean, you would think that they would only wait for young motivated minds to ease their work flows and dearly welcome them to improve the processes, but this is unfortunately very often not the case.

Not EVERY real estate company does a terrible job at this, there are brilliant examples of big real estate firms getting involved with new technology such as BEOS. Already in 2015 when the term PropTech was still a quite unknown slang-word BEOS announced their cooperation with Architrave to build a strategy for digitalization within the company.

It was the aim to go from an analogue to a modern digital management for internal documents, easily accessible for everyone. A team of Developers, Designers and Usability-specialists helped BEOS getting into the digital age from here. Since then BEOS has been a continuous role model for digital transformation. They understood early on that this process is not only to simplify the usage for the employees and customers but also has its entrepreneurial and strategic advantages in terms of depth in detail, access and evaluation of the material.

However, there have been several cases where the cooperation between the two just did not work out. Several firms who wanted to cooperate with young PropTech startups and instead of letting the PropTech help them improve their business, the cooperation did not work as it should have and, in the end, unfortunately the PropTech went bankrupt. One can only guess but one crucial point for corporates in

working with a PropTech is that they must be extremely open to this cooperation, feel the motivation to work with them and even though it is way out of their comfort zone, to let them explore and maybe also criticize their previous work flows. This is a serious problem. Because in the end a failed cooperation will affect the startup way worse than the huge corporate for whom this is not that big of a deal. So, the cooperation with big real estate firms is important but not that easy to pursue as one would hope.

However, there are also fields in which a more modern and digitalized application in theory sounds terrific, but is not wanted by the users! A great example here is the latest hype about chatbots. More and more websites have the little popup with "Hi, how can I help you today?" come up when trying to contact them. The ZIA survey on the "digitial office" found out that 7 out of 10 people are opposed to talking to a chatbot rather than an actual human being. So, is technology approaching too fast for the people or are the people the one's not going with the time. I'll leave that decision up to you.

It is interesting how different the opinions on this topic are. The expectations are sometimes a lot different to what reality offers for this time and place. Thomas Birkle from the technology and service provider Robert Bosch concluded that Germany lags around 3 years behind England, the USA and the Nordics. The real estate industry is not dynamic, he says.

Thomas Herr, Head of Digital Innovation and Managing Director of CBRE, says that it will take 10-15 years until revolutionary technologies like blockchain, IoT etc will assert the market. Some even say that the digital transformation is not even here. Dr. Thomas Beyerle questions which innovations did take off in the real estate industry at all? Besides some approaches in virtual reality, management of documents and the flexibility of workspace there is not much going on, he says.

In conclusion yes, the expectations of some young motivated PropTech founders to disrupt this industry and become a unicorn in a split second like Airbnb is unrealistic, the established real estate players are a tough crowd, and this probably will not change for the next few years. However, we as an accelerator try our very best to simplify the cooperation between PropTechs and Corporates and bring them together on eye-level not only through our program but also through our conference FUTURE: PropTech in Berlin which we co-host to initiate and encourage the exchange of established Real Estate players, VC’s and PropTech founders.

What do you think? How can the real estate industry operate to achieve a better cooperation with PropTech's and establish technology in their companies? I would be happy to hear your feedback on this topic!

Have a good week 🙂


New Batch, new Teams! – Interview with rentseed

By | Batch #3 Teams | No Comments

We are happy to go into detail about the first team who was on board for our third Batch: rentseed

We asked about their backgrounds, what their current plans are for the next few months and what they expect from the program with us!

Who are you guys and what is rentseed? Maybe introduce yourselves first.

I’m the CTO of Rentseed, and yes my name is really Storm. As a web developer by trade, I’ve been a freelancer for most of my working life - about nine years - and I moved to Germany last year from South Africa. Before that, I was doing some travelling while working, a "digital nomad" if you will. I met Jon at Sprachschule in Munich, where we were both trying to learn German, admittedly not doing too well. That's when we started working on Rentseed.

How did you guys come up with the idea?

I’m Jon, the CEO of Rentseed. While I was in the UK, I was working in Corporate and Investment Banking in London. I was always interested in banking but then got a bit frustrated by the lack of digital processes in place and the number of ideas not being turned into reality. High finance is all well and good, but you don’t get very creative moving money from one place to another using systems first introduced in the 80s! I saw this also happening in the Real Estate industry, where there are still a lot of manual processes in place. So I thought - why not combine the two, finance and real estate (i.e. rental deposits), and digitise the existing process.

Can you shortly break down what rentseed is about?

Okay, so Rentseed is a deposit management platform for landlords, property managers and tenants, which will eventually be available across the whole of Europe. We are going to be starting with Germany as it’s the largest and most ripe market for disruption. After that, we are going to branch out to other EU countries. We're lucky in that there is nothing quite like Rentseed that currently exists, or which could be as scalable thanks to Open Banking. We want to make it as easy to use, accessible across markets, and to bring it to market as soon as possible.

Storm: Right, it’s a straightforward idea. We take deposits on behalf of landlords from their tenants, and then pay the tenants higher interest than they would typically receive. We also make the process more convenient for landlords and property managers. Moreover, to top it off, it’s free for everybody. The current system is outdated. It involves a lot of paperwork, administration and dealing with a bank. Thanks to Open Banking and modern web tech, we're able to simplify the process by bringing the two together in a way not currently available.

So what are your current goals? What are the next steps for your company?

Storm: The current goal is to release our client-side demo in August and start integrating with property management partners to improve their system when dealing with rental deposits.
Jon: That’s the short-term goal. Later on, we want to service the whole financial ecosystem that supports the rental and deposit process. So, instead of just handling deposits, we'll one day be able to collect the rent, automatically pay the landlord’s mortgage, and possibly integrate billing solutions - pretty much own the whole process. So, if you deal with anything property and finance related, you wouldn't have to move off of the Rentseed platform.
Storm: Exactly. Another goal would be to offer deposit lending to tenants who can’t afford or don’t want to pay their deposit up front. They would essentially pay us a fee, and we would cover the deposit on their behalf.
Jon: It would be an interest-only loan of sorts. So you don’t have to pay the whole thing in the first month, but instead, let’s say, you pay between €20 or €30 a month.
Storm: That'd be a secondary feature.
Jon: Oh, and in the future, we also want to offer rental guarantees as well.

And the last question: What do you expect from us as a PropTech Accelerator program?

Jon: Well, we’re both ‘internationally displaced’ at the moment so-
Storm: -German support *laughs* !
Jon: Pretty much! German and Real Estate industry support. I'm a Banker by trade and Storm is a Developer, so we need a team that can help us in the industry. I mean we may have a great solution, but we do need the industry know-how to work with.

Being part of blackprint, I now realise how unbelievably connected Rentseed is through the accelerator. Each time I have a meeting here, I'm impressed. It’s like there’s a new person that can introduce me to someone else, as each time I come out of a meeting, such as with Marc Stilke, my mind is blown!
Storm: The real estate partner connections are also impressive.
Jon: I’m somewhat disappointed when thinking about the programme ending at some point, and I hope that we retain our relations and support structure with blackprint afterwards.

Jonathan Liemann
& Storm Farrell
Munich, Germany

We are looking forward to working with you and excited to see what you can achieve with rentseed! Thanks for your time.

Follow us around: Eine Woche unterwegs mit dem Booster

By | Booster Inside | One Comment
MONTAG in Frankfurt

Besuch der IREBS Core Studenten

Am Montag haben wir Besuch von den Immo-Studenten der IREBS Uni bekommen, die sich auf ihrem Kurztrip nach Frankfurt verschiedene Arbeitgeber angeschaut haben. Kurze Pitches über den Accelerator, das Techquartier, sowie unser Alumni-Team ROOMHERO sollten den Studenten einen Einblick in die PropTech-Welt verschaffen. Ein Indikator für ihre Begeisterung war die Fülle an Fragen die Alex gestellt wurden. Ein Beispiel war hier: "Muss man in einem Konzern gearbeitet haben um ein Start-Up zu gründen?" Um diese und viele ihrer anderen Fragen zu beantworten bedarf es seinen eigenen Beitrag, also stay tuned!

WIr haben uns sehr über das Engagement und Interesse der Studenten gefreut und wünschen alles Gute bei der Jobsuche nach dem Studium!

MONTAG in Berlin

Parlamentarischer Abend

Gleicher Abend, andere Location. Unser Program Manager Jakob war bereits mittags nach Berlin gereist um am Parlamentarischen Abend des Wirtschaftsrats Hessen teilzunehmen. Dort sprach, unter anderem, Helge Braun, der Chef des Kanzleramtes. Er ging dort unter anderem auf die Problemstellung ein, wie man den deutschen, sehr starken und wichtigen, Mittelstand in einer Zeit erhalte, in der große Betreiber von Plattformen immer mehr Macht bekommen, und kleine Unternehmen untergeordnet werden.

DIENSTAG in Berlin

Wirtschaftstag 2018

Direkt am nächsten Tag wartete auf Jakob der Wirtschaftstag 2018, der dieses Jahr unter dem Motto „Wachstum, Wettbewerbsfähigkeit, Währungsunion – Zukunftsthemen anpacken, Marktkräfte stärken" stand. Anwesend waren ca. 3500 Gäste sowie Bundeskanzlerin Dr. Angela Merkel, EU-Kommissar Günther Oettinger und weitere wichtige Mitglieder der neuen Bundesregierung. Bundeskanzlerin Merkel, die die Abschlussrede hielt, machte dort einen wichtigen Hinweis, der sich an die Gedanken von Helge Braun am Vortag anschloss: Die Umstellung auf Industrie 4.0 sei in Deutschland gut angegangen worden und daher weit fortgeschritten. Im digitalen Zeitalter sei jedoch die Gestaltung der Kundenbeziehung essentiell, um nicht den direkten Kontakt zu verlieren. Hier stünden noch große Herausforderungen für die deutschen Unternehmer an, insbesondere aufgrund der geringen Konzentration von Marktanteilen in vielen Bereichen.

MITTWOCH in Berlin

ZIA - Tag der Immobilienwirtschaft

Am Mittwoch ging es dann zur ZIA zum Tag der Immobilienwirtschaft 2018. An diesem Tag kommen die relevanten Akteure aus Politik, Wirtschaft und Wissenschaft zusammen, um aktuelle Herausforderungen in unterschiedlichen Themenbereichen zu diskutieren. Hier wurde außerdem der ZIA Innovationsbericht vorgestellt, bei dem u.a. unsere Alumnis Teams Roomhero, wohnungshelden und Simplifa als Best Practice Innovationen ausgezeichnet wurden. Gegen Abend war Alex Teil des Panels "Financing Future - PropTech-Investoren und -Inkubatoren" gemeinsam mit Claudia Nagel von High Rise Ventures und Niko Samio von PropTech1.

ZIA Innovationsbericht 2018
MITTWOCH in Frankfurt

FuckUpNight Frankfurt

Gemeinsam mit Steven von Roomhero war Rame in Frankfurt auf der Veranstaltung "FuckUp Nights" bei denen es um Unternehmer und nicht nur deren größten geschäftlichen Reinfälle sondern auch die Paralellen im Privatleben geht. Die Speaker gaben spannende Einblicke und erklären beispielweise anhand des Begriffs "shit-gap" wie sie es erlebt haben mit ihrem Unternehmen bankrott zu gehen. "Hast Du Scheiße am Schuh, hast Du Scheiße am Schuh. So ist das mit dem shitgap - Das Scheißerle gehört dazu." Sie betonten, dass es in Ordnung sei zu scheitern solange man sich nicht hängen lässt und wieder auf die Beine findet.

"Niemals wird euch ein Konkurrent kaputt machen, denn die sind mit sich selbst beschäftigt. Der ärgste Konkurrent sind die Hemmungen in Deinem Kopf!" - inspiriert nach Hause gegangen, vielen herzlichen Dank für dieses tolle Event!

Klingt interessant? Hier lang

Deutscher Immobilientag 2018

Am Donnerstag ging es nach Hamburg zum Deutschen Immobilientag 2018, auf dem Alex ein Panel zum Thema "Kooperation statt Disruption. Zwei Welten, eine Vision." leitete, bei dem auch Booster-Alumni Daniel Valles Valls von den wohnungshelden an der Podiumsdiskussion teilnahm. In diesem Panel stellten PropTechs neue Geschäftsmodelle für Immobilienmakler, Sachverständige und Verwalter vor. „Viele PropTech-Unternehmen haben clevere und sehr effiziente Lösungen für die Immobilienbranche entwickelt", Zitat von Alex. Woraufhin die IVD-Bundesgeschäftsführerin ergänzt: „Viele Immobilienunternehmer erkennen zunehmend, dass PropTechs und Start-Ups keine Gefahr für sie sind, sondern eher eine ergänzende Chance bieten. Unsere Branche ist aufgeschlossen ihnen gegenüber.

FREITAG in Frankfurt

NAI Soccer Cup

Abgerundet hat diese spannende Woche das NAI Soccercup Turnier, welches im Sportleistungszentrum der Eintracht Frankfurt stattfand. An dem Benefizturnier nahmen 20 Mannschaften verschiedener Unternehmen aus der Immobilienwirtschaft teil. Unser Team bestand aus Jakob, Sebastian, Gabriela & Rame vom Booster sowie Daniel, Arthur, Norbert und Josip von ROOMHERO, Martin von den wohnungshelden, Tim von VRNow und Philip von Stoneset Partners. Trotz extremer Motivation und herausragendem Ehrgeiz hat unser Team es nicht über die Vorrunde hinaus geschafft.

Wir danken NAI Apollo für die hervorragende Organisation und die Fairness auf dem Platz. Es war ein toller Tag!

PropTechs are Real Estates’ best friends…

By | PropTech Insights | No Comments

...oder wie man als Immobilienprofi zum PropTech-Freund wird

In den letzten 2 Jahren, in denen PropTech im Immobilienbereich genügend Relevanz bekommen hat, um in jedem Magazin und auf jeder Konferenz präsent zu sein, konnte man immer wieder beobachten, wie sich gestandene Immobilienentscheider in kurzer Zeit eine führende Position in diesem jungen Feld gesichert haben. Von Deutschland-Geschäftsführern internationaler Projektentwickler bis hin zu Unternehmern mit Exits in der etablierten Branche haben sich immer mehr Führungskräfte mit dem Thema auseinandergesetzt und zumindest in Reichweite und Popularität schnell Lorbeeren ernten können. Doch was auf den ersten Blick einfach wirkt, ist im Hintergrund oft harte Arbeit, die im aktuell intensiven und sehr erfolgreichen Tagesgeschäft der Branche zusätzliche Belastung ist. Doch was macht den erfolgreichen PropTech-Affiliate aus? Aus eigener Erfahrung und von eigenen Beobachtungen berichtend sind es vor allem die folgenden Dinge:

1. Digitale (Buzz)-Wörter kennen und verstehen

Die Sprache von Tech-Gründern sowie Ihren Angestellten und Investoren unterscheidet sich stark von dem meisten, was Sie aus Ihrer Branche kennen. Genau wie Sie Fachbegriffe wie WALT und LTV nutzen, hat auch die PropTech Szene spezielle Begriffe, die oft unter dem Namen Buzzwords zusammengefasst werden, weil Redner dazu tendieren umso stärker damit um sich zu werfen, umso weniger Ahnung Sie haben. Nichtsdestotrotz hilft es diese, zumeist aus der generellen Gründer- und Tech-Lehre kommenden, Begriffe zu kennen und die Konzepte dahinter zu verstehen. Einen ersten pragmatischen, und damit nicht wissenschaftlichen, Überblick gibt die abgebildete Übersicht.

2. Sehr digital: Die richtigen Medien verfolgen

Voraussetzend, dass Sie als Immobilienprofi die relevanten Medien innerhalb der Branche kennen und verfolgen, möchte ich hier stärker auf die im Bereich Tech im Allgemeinen und PropTech im Speziellen eingehen. Eine einfache Methode, für ein stetes Grundrauschen zu sorgen, sind ein eigener Twitter-Account und relevante Newsletter. Unverzichtbar und quasi schon Standard-Lektüre ist hier der Sunday PropTech Review“ von James Dearsley. James ist PropTech-Influencer der ersten Stunde und berichtet hier im Wochentakt von seinen Erlebnissen auf Konferenzen weltweit und teilt spannende Artikel, die nicht auf PropTech beschränkt sind. Wem das nicht genug ist, kann sich von ihm in diesem Format täglich relevante Artikel zusenden lassen: The Daily PropTech Digest. Für relevante Tech-Nachrichten ist weiter der Venture Daily Newsletter von NKF-Media zu empfehlen. Auch dieser aggregiert Nachrichten der relevanten Medien. Darüber hinaus bietet NKF zum Thema PropTech einen wöchentlichen Spezial-Newsletter, der insbesondere Artikel mit globaler Reichweite beinhaltet. Um Finanzierungsrunden und Neuigkeiten in der deutschen PropTech Szene zu beobachten empfiehlt sich, neben den anderen bekannten Branchen-Mailern, insbesondere Konii, die einen besonderen Fokus auf Tech und Innovation legen. Auf Twitter kann man sich grundsätzlich am Hashtag #PropTech orientieren:

Last but not least kann es nie schaden, einen Google News Alert zum Thema PropTech zu bekommen. Dies schafft aufgrund der Aggregation der verschiedenen Medien, die einen gleichen oder ähnlichen Artikel gebracht haben, auch ein gutes Gefühl für die Relevanz der Nachrichten.

3. Weniger digital: Die richtigen Bücher lesen

Kaum zu glauben aber wahr: Bis heute wurden und werden unzählige Bücher über die Themen Gründen, Innovieren und Disruptieren veröffentlicht. Insbesondere in den Feldern Innovation und Disruption gibt es eine breite Basis an akademischer Literatur, die weit weg von theoretischen Abhandlungen ist und aus von tatsächlichen Fällen von beidem Schlüsse zieht und Empfehlungen gibt. DAS Standardwerk in diesem Bereich ist Clayton Christensens The Innovators Dilemma. Und auch wenn das Buch nun schon 21 Jahre alt ist, ist es bis heute maßgebend für die Innovationsstrategien vieler Corporates und aufgrund von immer neuen und besonders immer schnelleren Disruptionen relevant wie nie. Aus derselben Schule, jedoch weniger bekannt und mehr eine persönliche Empfehlung von mir ist The Medici Effect“ von Frans Johansson. Eng verwoben mit Christensens Theorien, erklärt dieses, wie, warum und wann Menschen innovativ denken, und zeigt damit leider sehr klar, was viele Industrien und Corporates in der Vergangenheit falsch gemacht haben. Über diese beiden hinaus sind der Immobilienbranche insbesondere methodische Werke ans Herz zu legen, die zeigen wie im Tech und Startup Bereich entwickelt und getestet wird. Sie werden schnell merken, dass dies ein ziemlicher Gegensatz zur deutschen Art und Weise, insbesondere in unserer Branche ist, wenn Sie eines der folgenden Bücher lesen:

„Entrepreneurship. Theory, Process & Practice“ – Donald F. Kuratko
„The Art of the Start“ – Guy Kawasaki
„The Start-Up owners manual“ – Steve Blank & Bob Dorf
„The Lean Start-Up“ – Eric Ries

Und auch wenn Sie nicht gleich jede dieser Methoden im Tagesgeschäft umsetzen müssen, hilft Ihnen ein Verständnis dafür, erfolgreich mit jungen Tech-Unternehmern zusammenzuarbeiten. Und bei Pilotprojekten mit ebendiesen sollte man möglichst viel von „The Lean Startup“ und Co. beherzigen!

4. Auf Veranstaltungen präsent sein

Nachdem Sie sich auf verschiedene Weise relevantes Wissen angeeignet haben, macht es nun Sinn auch im echten Leben PropTech zu begegnen. Denn nun haben Sie auch das Handwerkszeug um die Vorträge und Pitches zu verstehen, und den Gründern auch die richtigen Fragen zu stellen. Gerade zu Beginn eignen sich hierzu Veranstaltungen mit geringer Hürde, wie zum Beispiel das German PropTech Meetup. Hier treffen sich einmal monatlich Interessierte aus allen Bereichen um aktuelle Themen und Entwicklungen zu diskutieren. In den geraden Monaten findet das Meetup immer in Berlin statt (dort wo die PropTech Szene am stärksten ist), in ungeraden wechselnd in Frankfurt, München, Hamburg und Köln oder Düsseldorf. Wenn Sie dann inhaltlich tiefer einsteigen wollen, und konzentriert die relevanten Player treffen wollen, sind folgende Veranstaltungen zu empfehlen:

Diese Veranstaltungen sind, mit wenigen Ausnahmen, nicht auf Pitches forciert (welche meiner Meinung nach, keinen nachhaltigen Mehrwert für beide Seiten bringen), und eignen sich insbesondere dazu, sich in der Szene ein Netzwerk aufzubauen, und dieses auch zu pflegen. Denn, auch wenn die Deutsche PropTech-Szene stetig wächst, ist und bleibt Sie, wie die etablierte Branche, ein überschaubarer Kreis mit wiederkehrenden Akteuren.

5. Den PropTech-Begeisterten auf Augenhöhe begegnen

Der wichtigste Hinweis für Gespräche auf und abseits dieser Veranstaltungen: Verstehen Sie, dass auf der anderen Seite ein Unternehmer sitzt, der das volle finanzielle Risiko seiner Aktionen trägt und wirklich an die Sache glaubt. Denn sonst hätte er längst einen der, aktuell vielfältig verfügbaren und gut bezahlten, Angestellenjobs bei einem Corporate in oder außerhalb der Immobilienbranche angenommen. Warum dies so wichtig ist:

Wenn die PropTech-Unternehmer sich ernst genommen fühlen und verstehen, dass Ihnen jemand gegenübersteht, der genauso strategisch und unternehmerisch denkt, werden Sie beginnen, ehrlich und offen mit Ihnen umzugehen. Nur so kommen Sie von klassischen Sales-Situationen weg, in denen Ihnen der Gründer nur die schönen Seiten seines Geschäfts zeigt, und im Zweifelsfall versucht Ihnen etwas zu verkaufen.

Wenn Sie diese 5 Hinweise beachten sind Sie mit großer Wahrscheinlichkeit schon nah dran, tatsächlich Projekte mit PropTechs umzusetzen. Auf was es bei diesen ankommt und wie man Sie erfolgreich umsetzt, erkläre ich in meinem nächsten Beitrag.

Author: Jakob Schulz

Editor: Jill Herpich

Introducing the Team

By | Booster Inside | No Comments


The head of it all. Alexander Ubach-Utermoehl founded the PropTech Booster together with Marc Stilke from Immobilien Scout in 2016. He built the program with the basis of his deep knowledge and broad network in the real estate industry. Next to the guidance of the teams he regularly moderates panels and travels all around the globe to spread the word about proptech aswell as to uphold partnerships in the community and aquire new international relations. Alex is a brilliant strategist who is always thriving, which his coworkers really cherish in him. When he actually has some free time, he loves to spend time with his family and riding his motorcycle.

Fun Fact: After hours he secretly works as a tour guide for techquartier.


Sebastian Schmidt joined the team in September 2017 as second Managing Director. His tasks in the Booster include the guidance of the teams through the accelerator program, investment management of funds, coordination of the workshops, fostering partnerships between universities and conceptualizing of new formats. In his freetime he loves to spend time with his family and his dogs being out and about in nature.

Fun Fact: On a rare occasion and just if you are in luck, you can find him in a karaoke bar in Frankfurt as an Elvis Presley impersonator.


Jakob knows it all! He is the secret genius of the booster-team and is here since April 2016. Nobody could imagine the team without him. His tasks include the acquisition of new teams and their guidance in the program, which also contains the organization of the workshops and coaches, as well as the sector human resources and maintenance of the homepage and its infrastructure. In his freetime he loves to live the more analogue lifestyle by playing piano and engaging in the volunteer fire department.

Fun Fact: He loves the beverage Ayran.


That’s me 🙂 I am part of the team since January 2018 and responsible for the sector content marketing and social media. Next to the boosters social media accounts, I write these wonderful (right? :D) blogpostings and am involved in everything surrouding the online marketing field. In my freetime, I am active as a volunteer dance teacher and lead zumba fitness classes in gyms and sports clubs. I love my little dachshund called “muffin” and reading crime novels.

Fun Fact: When I was 9 years old, I was selected as “kamerakind” for the German kids show “1,2 oder 3”.


Rame joined the team in March 2018 to do his obligatory internship for his study in real estate industry, which in October turned into a working student position. He is originally from Winterbach near Stuttgart. He supports the team by his work in research and supporting Jakob with the companies database. He loves to go on walks to really calm down and think about anything.

Fun Fact: He already watched over 60 anime series.


The newest addition to the team. Felix joined the team as a working student in June of 2018 to support us in the section graphic design in addition to his study program “time-based media” at Hochschule Mainz. He enjoys photography, specifically animals and nature, this is also where he likes to spend most of his time. In German you would say he is a “Naturbursche”! His last adventure was his trip to Australia from June 2017 to February 2018, where he not only studied “graphic design” in Melbourne but travelled all over the country.

Fun Fact: Despite the fact that his friend told him that he does not have to worry about sharks he ended up involuntarily touching a shark while swimming in the ocean in Australia. Scary!

A few snapshots of the team together with our PropTech’s 🙂

8 Reasons why YOU should apply for the Booster program

By | Booster Inside | No Comments

1. Investment! – Who would turn down 50,000 Euro for equity?

2. Carrying out pilot projects within our broad real estate network – we partnered up with the leading real estate companies in Germany. You will profit from this!

3. Coachings in all relevant areas concerning your startup! You will participate in valuable workshops in the following fields: company positioning, law and tax, pricing, sales, insurance, naming, pitch content, pitch presentation and more.

4. Access to VC-capital on our demo day. This event takes place at the end of our batch, where you will present your pitch and achievements as well as what you still need to grow your business.

5. Office Space at Frankfurts Techquartier – Bring your laptop, get infinite amounts of coffee and a comfortable desk at our office space in downtown Frankfurt!

6. Connections are everything! Get access to digital and real estate mentors from the industry!

7. Our passion for proptech and motivation to kickstart your baby!

8. Support in social media – no time to post, tweet or write press releases, because your team is busy working on your product? Get active support and guidance in the social media sector from our social media expert.


So what are you waiting for?

Demo Day #2 – A Lookback

By | Booster Inside | No Comments

Past Thursday the day had finally come.

Our second Batch came to an end and was celebrated appropriately with our Demo Day. Up until 3:15 pm our guests poured into techquartier and the official program could start. CEO Dr. Sebastian Schmidt welcomed the teams as well as partners, investors and techies from the proptech-scene. He invited our founder and CEO Alex Ubach-Utermoehl on stage, who also welcomed the guests and directed a few introducing words to the crowd.

“Our goal is to digitize the Real Estate Industry.”

He summarized the Booster’s mission with these few words. Next to the Booster’s Cooperation with the teams, our company lets them make use of our immense network of leading players in the industry. Next to that, they get to participate in a valuable range of coaching’s and workshop’s concerning their startup’s growth. The result of this journey will be presented today, Alexander Ubach-Utermoehl says.

However, before the teams took their turn, it was time to welcome Alexander Weihe from Vonovia. He gave a quick Impulse speech to talk about the cooperation with our PropTech Teams. He emphasized that he values the immense motivation as well as their acquired skillset in their field.

When Alexander Weihe went back to his seat it was time, to ask the first team to present. CEO Boris Goldshteyn from ALLVR entered the stage and explained how his company created a platform for visualization, communication, and collaboration to ease the process of working together with architects and project-developers. A virtual viewing of the construction site, as well as the possibility to leave comments simplifies not only the planning but accelerates the whole construction. With their tool, ALLVR resolve a huge problem of the construction industry: building projects get delayed regularly which results in increasing amounts of cost. ALLVR offers an immense improvement in efficiency as well as an easy tool for the construction planning.

Boris answered some questions from the crowd and then switched places with the next presenter. Ludwig von Busse from S!mplifa entered the stage. Ludwig presented their business model, which promises to extend the lifetime of an elevator. With the help of a short video, he demonstrated through which functions the elevator-manager eases nerve-racking subject areas like maintenance and reparation. All important documents can be digitally collected and analyzed. Through S!mplifa’s technical know-how, they recognize requirements of the elevators and optimize their processes through this.

Following him, the CEO of VRNow Tim Meger-Guinkamp was up next. Their program visualizes every aspect of physical construction-design as well as already existing design from Real Estate in a time frame of only 10 minutes. It recognizes doors and windows without any problems. Next to this, they also offer the Making of a 360° interactive Video, which can be used for marketing or in presentations. He emphasizes the amount of their incoming orders, which they acquired in the last couple of months, so he is rather confident about the future of the company and its upcoming business year.

CEO Daniel Vallés Valls presented the pitch deck of his and Co-Founder Martin Staudacher’s company wohnungshelden. He explained that their business, through the digitization of tenant change, eases the whole process. Hereby they focus on homogenous processes and customer-oriented working, through which the marketing of new building projects and following-rent is made easier.

After the team’s pitches we welcomed our international guests: Anna Walkowskaja from Poland with her company propergate and Ivan Nokhrin from Russia with exquance, which presented their pitches and enriched us with a valuable insight to the international proptech-scene.

After this Alex thanked us, the Booster-Team, for our work preparing the demo day and the proptech yearbook (Get yours here). He then asked the PropTech Teams individually on stage to hand them their personalized tombstones as memory for the booster-program and appreciation for the great time together. They obviously were happy about this little present. As you can see on the left 😉

It was a great day filled with insightful presentations and good conversations. We are excited to see what our teams will achieve from now on!

Now, we are looking forward to our new Teams!


If you’re a PropTech and want to work with us, apply NOW!

If you’re interested in purchasing our PropTech Yearbook, go this way!