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Jill Herpich

Recap on 2018

By Booster Inside No Comments

2018 is coming to an end. It was an exciting year for us! So, I want to take the moment to recap on the year and tell you what moved us, what we experienced and what changed. Enjoy!

PropTech Yearbook

At the end of 2017, Alex had the more analogue idea to come out with an overview on the PropTech scene in the DACH region in form of a book. Publishing a book is not as simple as one would think though. In a team of 4 people we scanned almost 400 PropTech Startups, meaning their business model, the founding team and their socials from Germany, Austria and Switzerland. We gathered all this infomation as well as the typeforms some startups completed themselves, and previous data we already had into an excel (damn excel...), which then turned into the profile pages in the book. Next to this we started researching the different categories the companies were settled in to see how the distribution is in the whole scene. With all of this and the help of a wonderful designer from Operation Butterfly (who also designed "The Hundert") this then turned into our PropTech Yearbook! So much work, but so worth it now! It's great to hold something in your hands that you worked on for several weeks with your team and receive positive feedback from people.

Demo Day | Batch 2

On March 8th we celebrated our Demo Day for Batch 2! Over 90 people from the industry such as investors, VC's and other PropTech passionates came to Techquartier to watch AllVR, Simplifa, VRnow and wohnungshelden pitch their business model and present what they learned in our program. At the end of the event Alexander gave a short outlook on the upcoming batch where the booster wants to become more international and broaden its spectre even more. Great day and even greater to see now what they achieved in the last couple of months after completing the program. They are extremely hard working teams and it is great so see how successful they are!

Selection Day | Batch 3

After the second Batch ended, Jakob and Alex started scouting again for new teams for the third batch. Out of around 40 applications, we invited 12 of them to our selection day which took place on the 16th of May. Our investment committee consisting of Klaus Freiberg (Vonovia), Marc Stilke (Booster Co-Initiator), Axel von Starck (Hevella Capital) and Dr. Emilio Matthaei (Colinus) debated for over an hour with Alex and Sebastian which teams would be selected to participate in the next program round. They decided on: Bots4you, Rentseed and Stegimondo. Exquance joined a little later as well. In the beginning of August Batch number 3 could then officially begin!

FUTURE: PropTech Berlin

Our mother company blackprintpartners organised FUTURE: PropTech Berlin for the second time this year. It was an successful event with over 400 attendees, insightful panels and deepdiving tech speeches. My personal favourite of the year. The day itself was stressful but went quite smoothly. After this we held the second Franco-German PropTech meetup with Robin Rivaton, which was also very successful! I am looking forward to FUTURE: PropTech Berlin 2019!

Speeches | Moderations | Workshops | Interviews…

... you name it! Alex and Jakob are your people! Since the Booster's mission is not only to accelerate PropTechs through connecting them to renowned real estate companies, but also to participate and work for the constant development in the digitalization of the real estate industry they travel all over Europe to enlighten people on the topic. To only name a few, we made an appearance (Panel / Speech/ Moderation) at PropTech Riga, PropTech Russia Summit, Real Innovation, Real Estate Innovation Summit, MIPIM PropTech, Expo Real, ZIA Tag der Immobilienwirtschaft, FUTURE: PropTech London/Berlin/Vienna and many more...


After publishing our PropTech Yearbook and together with our research pro Rame, we really dived deeper into researching. Together with Jakob, the both of them started working on a profound database with information on the PropTechs of the DACH region, to really acquire a deep knowledge of the market and its changes. This is one of our most important assets because it really demonstrates our broad market awareness. This database is the basis for the development of our statistics and overviews. If you are interested in our results, the button will take you to our graphics page, where you can also download them.

University Cooperations

We had so many student groups here at Techquartier this year, very exciting! We have official cooperations with Hochschule Aschaffenburg, EBS University of Business and Law and TU Darmstadt. About one we have to talk about in particular: Alex co-organizes the course "Entrepreneurship in Real Estate" at Hochschule Aschaffenburg, where the team with the best business model could win 1,000 EUR (sponsored by us!). The best part is, this team not only saw this as a university project but really founded their PropTech Startup based on this course. They are called DOCESTATE. We love to spark the founders passion in students and seeing them develop their idea and evolve into a legit business.
Other universities that visited us were IREBS Regensburg and HfWU Nürtingen Geislingen. Always a good time talking to young motivated people who are eager to learn about our scene!

Demo Day | Batch 3

The culmination of generation 1! We celebrated our Demo Day on 29th of November, together with our PropTech Alumnis, our Partners, our current PropTech teams and anyone interested in the scene! We kicked it off with a warm welcome by Alex and Sebastian and then Jakob presented our research results which we acquired in the last couple of months, which was very interesting for the audience (find our statistics on here under "PropTech Insights"). Then our Alumni teams (Roomhero, AllVr, Vrnow and wohnungshelden) presented their achievements after the Booster program ended for them, which made us very proud. They are working very hard and are all extremely passionate people! The most important part of the evening, which was our current Batch 3 teams Pitches, were successful as well. We are looking forward to hear more about what opportunities opened up for them after it. It was a great evening, which we ended with a couple bottles of wine, great food and nice talks. Now we are looking forward to starting Batch 4 and by this our second Generation!

4 new Booster Team Members

The Booster Team doubled in size this year and we are still recruiting!
Junior Marketing Manager Jill joined in January to support the Booster in the online marketing sector.
Research working student Rame joined in March to dive deep into the PropTech backgrounds.
Graphic Designer Felix joined in June to rescue the Booster from creating graphics in powerpoint, and is an immense support in the whole field.
Business Developer Mark joined in September to start developing the company builder within our company group.
Want to know more about everyone? We have a blogpost up introducing the whole team!

Scouting for new PropTech Teams

Also a very important and interesting, yet very time consuming part! Alex, Sebastian and Jakob go through all the PropTech team applications, coordinate videocalls with them, partly meet them in person and decide which teams we invite to our selection day to pitch in front of the investment comitee. This also contributes to our deep knowledge of the market, because we experience directly where the founding tendency is going at what time. Which aspects are important here? Definitely the team itself, their experience, if they can cover several areas of competence (e.g. tech, real estate...), then of course the potential of the business model and if one of the partners is fit to work with them. Very interesting!

Team Events

Next to the occasional beer after work, events for teambuilding are extremely important. For example in June we participated in the NAI Apollo charity soccer cup where we teamed up with some of our alumni team members, which was really fun! We also went to the annual summerparty from Feldhoff & Cie, which is also part of our company group. Paul held a big barbecue at his home, which was cool! Also, so much fun was our internal christmas party with the "SleevesUp"-team, where we played lasertag and had glühwein and snacks at their open space in Rödelheim. We are already looking forward to the next team events!

What an eventful year it was! Thanks to everyone who contributed to it. Now, we will go into the christmas break, rejuvenate our powers and start our work freshly in 2019.

Happy Holidays!

The Booster Team

Book Review: „Make Real Estate Great Again“

By Book Review No Comments

The book Make Real Estate Great Again by Robin Rivaton and Vincent Pavanello published in 2018, deals with one of the biggest economic sectors, the real estate sector and how it is going to develop and change.

Divided into four chapters, it describes the current state of the art and incoming changes through innovation by digitization or „hardware“ changes. It really visualizes a broad overview of what must be changed and how current players, so-called „Real Estech“ Entrepreneurs, are trying to execute those, which ways they chose to do so and how successful they were. The authors see a need for more innovation, business models based on customers and the usage of new construction techniques as well as new building materials such as wood. These are all examples which pushed the real estate industry from an old inefficient dinosaur into a new, modern and effficient part of the economy.

The chapters are structured like the real estate life cycle, from financing to construction, usage and maintenance. In every chapter you find an excellent selection of companies that work on eliminating inefficiencies in the real estate market. The conclusion is a wake-up call to everyone who tries to deny the fact that something must change but also shows that there are a lot of actors that invest and try to help entrepreneurs with their ventures.

One impressive example with the use of the English company BrickVest shows how the real estate investment market might be disrupted by a startup company.

Usually, if one wants to invest in real estate you either have to buy a property or invest in funds or in shares of a real estate company. The problems with these different types of investment are that they are highly risky when buying poperty or investing in a fund, where you cannot chose your property. BrickVests crowdfinancing platform offers a solution for this problem. The customer can actually choose his/her property by investing a minimum of $1,100. This gives even people with a tighter wallet the opportunity to invest into real estate.

This book offers a great overview of tech companies which can be helpful for real estate professionals who devote their companies to one of the most important assets – real estate. In my opinion it is not as important whether you call these organizations „PropTech“, „ConTech“ or „RealEstech“ (I am sorry the term „Real Estech“ is not my cup of tea) as their contribution to revolutionize affects this economic sector no matter how you call them. This book is the perfect addition to our PropTech Yearbook as many companies overlap and Rivaton and Pavanello give and ourlook on how they might transform the industry.

My rating would be a 4 out of 5, as it wraps up impressively the past, present and future of the development and change of the real estate industry. I would recommend it especially for real estate professionals who want to get an overview about what is currently going on as they also attached a small global glossary in the appendix.

If you have read Rivaton’s & Pavanello’s piece, did you like it? We would love to read some opinions in the comment section.

Get your own edition of „Make Real Estate Great Again“ on amazon.


This article is written by Rame Metaj and published by Jill Herpich.

Digitalization within the Real Estate Industry

By PropTech Insights No Comments

Expectations vs. Reality

As an Accelerator that focusses solely on the PropTech (Property Technology) Industry, we directly experience the hassle of the Real Estate Industry trying to live up to speed of digitalization! Which, in other industries, has been an essential aspect to improvement and company development.


of real estate companies

do not plan on hiring additional employees for the company’s digital transformation process.


As the BFW concluded, there are a few digital frontrunners who implemented the bases, but 77% of the companies do not want to hire any additional employees for their digital transformation and 54% do not have any implementation plan concerning Digitalization. However, the best part of this survey is that these companies said, they have high expectations towards Digitalization. Wait… what? Yes, you read right, they expect technology to just happen to them. But they do not want/ have the resources to work with it. No wonder the BFW called this a Paradox!

The Real Estate industry is a little like my grandma: does not want to buy a new tv (hers is literally 15 years old) but gets annoyed when her remote does not work, her favorite channel is not available anymore, the connection is a mess and through this my brother or I have to regularly visit and figure out how to make it work again. We would probably have to get HER a new TV before she would ever get involved with “this technical stuff” herself.

Very similar to the Real Estate industry: it has always worked like this, why should we care about newer technologies? It will happen to us anyway. We do not have money or time for this. Let’s print this 70 page-contract, sign it, scan it, send it to the customer who has to sign it, scan it, and send back via carrier pigeon. No problem here. I mean, you would think that they would only wait for young motivated minds to ease their work flows and dearly welcome them to improve the processes, but this is unfortunately very often not the case.

Not EVERY real estate company does a terrible job at this, there are brilliant examples of big real estate firms getting involved with new technology such as BEOS. Already in 2015 when the term PropTech was still a quite unknown slang-word BEOS announced their cooperation with Architrave to build a strategy for digitalization within the company.

It was the aim to go from an analogue to a modern digital management for internal documents, easily accessible for everyone. A team of Developers, Designers and Usability-specialists helped BEOS getting into the digital age from here. Since then BEOS has been a continuous role model for digital transformation. They understood early on that this process is not only to simplify the usage for the employees and customers but also has its entrepreneurial and strategic advantages in terms of depth in detail, access and evaluation of the material.

However, there have been several cases where the cooperation between the two just did not work out. Several firms who wanted to cooperate with young PropTech startups and instead of letting the PropTech help them improve their business, the cooperation did not work as it should have and, in the end, unfortunately the PropTech went bankrupt. One can only guess but one crucial point for corporates in

working with a PropTech is that they must be extremely open to this cooperation, feel the motivation to work with them and even though it is way out of their comfort zone, to let them explore and maybe also criticize their previous work flows. This is a serious problem. Because in the end a failed cooperation will affect the startup way worse than the huge corporate for whom this is not that big of a deal. So, the cooperation with big real estate firms is important but not that easy to pursue as one would hope.

However, there are also fields in which a more modern and digitalized application in theory sounds terrific, but is not wanted by the users! A great example here is the latest hype about chatbots. More and more websites have the little popup with "Hi, how can I help you today?" come up when trying to contact them. The ZIA survey on the "digitial office" found out that 7 out of 10 people are opposed to talking to a chatbot rather than an actual human being. So, is technology approaching too fast for the people or are the people the one's not going with the time. I'll leave that decision up to you.

It is interesting how different the opinions on this topic are. The expectations are sometimes a lot different to what reality offers for this time and place. Thomas Birkle from the technology and service provider Robert Bosch concluded that Germany lags around 3 years behind England, the USA and the Nordics. The real estate industry is not dynamic, he says.

Thomas Herr, Head of Digital Innovation and Managing Director of CBRE, says that it will take 10-15 years until revolutionary technologies like blockchain, IoT etc will assert the market. Some even say that the digital transformation is not even here. Dr. Thomas Beyerle questions which innovations did take off in the real estate industry at all? Besides some approaches in virtual reality, management of documents and the flexibility of workspace there is not much going on, he says.

In conclusion yes, the expectations of some young motivated PropTech founders to disrupt this industry and become a unicorn in a split second like Airbnb is unrealistic, the established real estate players are a tough crowd, and this probably will not change for the next few years. However, we as an accelerator try our very best to simplify the cooperation between PropTechs and Corporates and bring them together on eye-level not only through our program but also through our conference FUTURE: PropTech in Berlin which we co-host to initiate and encourage the exchange of established Real Estate players, VC’s and PropTech founders.

What do you think? How can the real estate industry operate to achieve a better cooperation with PropTech's and establish technology in their companies? I would be happy to hear your feedback on this topic!

Have a good week 🙂


Follow us around: Eine Woche unterwegs mit dem Booster

By Booster Inside One Comment
MONTAG in Frankfurt

Besuch der IREBS Core Studenten

Am Montag haben wir Besuch von den Immo-Studenten der IREBS Uni bekommen, die sich auf ihrem Kurztrip nach Frankfurt verschiedene Arbeitgeber angeschaut haben. Kurze Pitches über den Accelerator, das Techquartier, sowie unser Alumni-Team ROOMHERO sollten den Studenten einen Einblick in die PropTech-Welt verschaffen. Ein Indikator für ihre Begeisterung war die Fülle an Fragen die Alex gestellt wurden. Ein Beispiel war hier: "Muss man in einem Konzern gearbeitet haben um ein Start-Up zu gründen?" Um diese und viele ihrer anderen Fragen zu beantworten bedarf es seinen eigenen Beitrag, also stay tuned!

WIr haben uns sehr über das Engagement und Interesse der Studenten gefreut und wünschen alles Gute bei der Jobsuche nach dem Studium!

MONTAG in Berlin

Parlamentarischer Abend

Gleicher Abend, andere Location. Unser Program Manager Jakob war bereits mittags nach Berlin gereist um am Parlamentarischen Abend des Wirtschaftsrats Hessen teilzunehmen. Dort sprach, unter anderem, Helge Braun, der Chef des Kanzleramtes. Er ging dort unter anderem auf die Problemstellung ein, wie man den deutschen, sehr starken und wichtigen, Mittelstand in einer Zeit erhalte, in der große Betreiber von Plattformen immer mehr Macht bekommen, und kleine Unternehmen untergeordnet werden.

DIENSTAG in Berlin

Wirtschaftstag 2018

Direkt am nächsten Tag wartete auf Jakob der Wirtschaftstag 2018, der dieses Jahr unter dem Motto „Wachstum, Wettbewerbsfähigkeit, Währungsunion – Zukunftsthemen anpacken, Marktkräfte stärken" stand. Anwesend waren ca. 3500 Gäste sowie Bundeskanzlerin Dr. Angela Merkel, EU-Kommissar Günther Oettinger und weitere wichtige Mitglieder der neuen Bundesregierung. Bundeskanzlerin Merkel, die die Abschlussrede hielt, machte dort einen wichtigen Hinweis, der sich an die Gedanken von Helge Braun am Vortag anschloss: Die Umstellung auf Industrie 4.0 sei in Deutschland gut angegangen worden und daher weit fortgeschritten. Im digitalen Zeitalter sei jedoch die Gestaltung der Kundenbeziehung essentiell, um nicht den direkten Kontakt zu verlieren. Hier stünden noch große Herausforderungen für die deutschen Unternehmer an, insbesondere aufgrund der geringen Konzentration von Marktanteilen in vielen Bereichen.

MITTWOCH in Berlin

ZIA - Tag der Immobilienwirtschaft

Am Mittwoch ging es dann zur ZIA zum Tag der Immobilienwirtschaft 2018. An diesem Tag kommen die relevanten Akteure aus Politik, Wirtschaft und Wissenschaft zusammen, um aktuelle Herausforderungen in unterschiedlichen Themenbereichen zu diskutieren. Hier wurde außerdem der ZIA Innovationsbericht vorgestellt, bei dem u.a. unsere Alumnis Teams Roomhero, wohnungshelden und Simplifa als Best Practice Innovationen ausgezeichnet wurden. Gegen Abend war Alex Teil des Panels "Financing Future - PropTech-Investoren und -Inkubatoren" gemeinsam mit Claudia Nagel von High Rise Ventures und Niko Samio von PropTech1.

ZIA Innovationsbericht 2018
MITTWOCH in Frankfurt

FuckUpNight Frankfurt

Gemeinsam mit Steven von Roomhero war Rame in Frankfurt auf der Veranstaltung "FuckUp Nights" bei denen es um Unternehmer und nicht nur deren größten geschäftlichen Reinfälle sondern auch die Paralellen im Privatleben geht. Die Speaker gaben spannende Einblicke und erklären beispielweise anhand des Begriffs "shit-gap" wie sie es erlebt haben mit ihrem Unternehmen bankrott zu gehen. "Hast Du Scheiße am Schuh, hast Du Scheiße am Schuh. So ist das mit dem shitgap - Das Scheißerle gehört dazu." Sie betonten, dass es in Ordnung sei zu scheitern solange man sich nicht hängen lässt und wieder auf die Beine findet.

"Niemals wird euch ein Konkurrent kaputt machen, denn die sind mit sich selbst beschäftigt. Der ärgste Konkurrent sind die Hemmungen in Deinem Kopf!" - inspiriert nach Hause gegangen, vielen herzlichen Dank für dieses tolle Event!

Klingt interessant? Hier lang

Deutscher Immobilientag 2018

Am Donnerstag ging es nach Hamburg zum Deutschen Immobilientag 2018, auf dem Alex ein Panel zum Thema "Kooperation statt Disruption. Zwei Welten, eine Vision." leitete, bei dem auch Booster-Alumni Daniel Valles Valls von den wohnungshelden an der Podiumsdiskussion teilnahm. In diesem Panel stellten PropTechs neue Geschäftsmodelle für Immobilienmakler, Sachverständige und Verwalter vor. „Viele PropTech-Unternehmen haben clevere und sehr effiziente Lösungen für die Immobilienbranche entwickelt", Zitat von Alex. Woraufhin die IVD-Bundesgeschäftsführerin ergänzt: „Viele Immobilienunternehmer erkennen zunehmend, dass PropTechs und Start-Ups keine Gefahr für sie sind, sondern eher eine ergänzende Chance bieten. Unsere Branche ist aufgeschlossen ihnen gegenüber.

FREITAG in Frankfurt

NAI Soccer Cup

Abgerundet hat diese spannende Woche das NAI Soccercup Turnier, welches im Sportleistungszentrum der Eintracht Frankfurt stattfand. An dem Benefizturnier nahmen 20 Mannschaften verschiedener Unternehmen aus der Immobilienwirtschaft teil. Unser Team bestand aus Jakob, Sebastian, Gabriela & Rame vom Booster sowie Daniel, Arthur, Norbert und Josip von ROOMHERO, Martin von den wohnungshelden, Tim von VRNow und Philip von Stoneset Partners. Trotz extremer Motivation und herausragendem Ehrgeiz hat unser Team es nicht über die Vorrunde hinaus geschafft.

Wir danken NAI Apollo für die hervorragende Organisation und die Fairness auf dem Platz. Es war ein toller Tag!

8 Reasons why YOU should apply for the Booster program

By Booster Inside No Comments

1. Investment! – Who would turn down 50,000 Euro for equity?

2. Carrying out pilot projects within our broad real estate network – we partnered up with the leading real estate companies in Germany. You will profit from this!

3. Coachings in all relevant areas concerning your startup! You will participate in valuable workshops in the following fields: company positioning, law and tax, pricing, sales, insurance, naming, pitch content, pitch presentation and more.

4. Access to VC-capital on our demo day. This event takes place at the end of our batch, where you will present your pitch and achievements as well as what you still need to grow your business.

5. Office Space at Frankfurts Techquartier – Bring your laptop, get infinite amounts of coffee and a comfortable desk at our office space in downtown Frankfurt!

6. Connections are everything! Get access to digital and real estate mentors from the industry!

7. Our passion for proptech and motivation to kickstart your baby!

8. Support in social media – no time to post, tweet or write press releases, because your team is busy working on your product? Get active support and guidance in the social media sector from our social media expert.


So what are you waiting for?

Demo Day #2 – A Lookback

By Booster Inside No Comments

Past Thursday the day had finally come.

Our second Batch came to an end and was celebrated appropriately with our Demo Day. Up until 3:15 pm our guests poured into techquartier and the official program could start. CEO Dr. Sebastian Schmidt welcomed the teams as well as partners, investors and techies from the proptech-scene. He invited our founder and CEO Alex Ubach-Utermoehl on stage, who also welcomed the guests and directed a few introducing words to the crowd.

“Our goal is to digitize the Real Estate Industry.”

He summarized the Booster’s mission with these few words. Next to the Booster’s Cooperation with the teams, our company lets them make use of our immense network of leading players in the industry. Next to that, they get to participate in a valuable range of coaching’s and workshop’s concerning their startup’s growth. The result of this journey will be presented today, Alexander Ubach-Utermoehl says.

However, before the teams took their turn, it was time to welcome Alexander Weihe from Vonovia. He gave a quick Impulse speech to talk about the cooperation with our PropTech Teams. He emphasized that he values the immense motivation as well as their acquired skillset in their field.

When Alexander Weihe went back to his seat it was time, to ask the first team to present. CEO Boris Goldshteyn from ALLVR entered the stage and explained how his company created a platform for visualization, communication, and collaboration to ease the process of working together with architects and project-developers. A virtual viewing of the construction site, as well as the possibility to leave comments simplifies not only the planning but accelerates the whole construction. With their tool, ALLVR resolve a huge problem of the construction industry: building projects get delayed regularly which results in increasing amounts of cost. ALLVR offers an immense improvement in efficiency as well as an easy tool for the construction planning.

Boris answered some questions from the crowd and then switched places with the next presenter. Ludwig von Busse from S!mplifa entered the stage. Ludwig presented their business model, which promises to extend the lifetime of an elevator. With the help of a short video, he demonstrated through which functions the elevator-manager eases nerve-racking subject areas like maintenance and reparation. All important documents can be digitally collected and analyzed. Through S!mplifa’s technical know-how, they recognize requirements of the elevators and optimize their processes through this.

Following him, the CEO of VRNow Tim Meger-Guinkamp was up next. Their program visualizes every aspect of physical construction-design as well as already existing design from Real Estate in a time frame of only 10 minutes. It recognizes doors and windows without any problems. Next to this, they also offer the Making of a 360° interactive Video, which can be used for marketing or in presentations. He emphasizes the amount of their incoming orders, which they acquired in the last couple of months, so he is rather confident about the future of the company and its upcoming business year.

CEO Daniel Vallés Valls presented the pitch deck of his and Co-Founder Martin Staudacher’s company wohnungshelden. He explained that their business, through the digitization of tenant change, eases the whole process. Hereby they focus on homogenous processes and customer-oriented working, through which the marketing of new building projects and following-rent is made easier.

After the team’s pitches we welcomed our international guests: Anna Walkowskaja from Poland with her company propergate and Ivan Nokhrin from Russia with exquance, which presented their pitches and enriched us with a valuable insight to the international proptech-scene.

After this Alex thanked us, the Booster-Team, for our work preparing the demo day and the proptech yearbook (Get yours here). He then asked the PropTech Teams individually on stage to hand them their personalized tombstones as memory for the booster-program and appreciation for the great time together. They obviously were happy about this little present. As you can see on the left 😉

It was a great day filled with insightful presentations and good conversations. We are excited to see what our teams will achieve from now on!

Now, we are looking forward to our new Teams!


If you’re a PropTech and want to work with us, apply NOW!

If you’re interested in purchasing our PropTech Yearbook, go this way!